How Felicity Kavanagh Went from Confused to Ranking in Eight Months
Felicity runs a boutique consultancy helping remote teams clarify their workflows. She had no clue where to start with organic search and honestly didn't think it would work for her niche. Now her site brings in qualified leads every week without paid ads.
What Changed and What It Took
We asked Felicity about the specific shifts that made the difference. Her answers are refreshingly honest about what worked, what didn't, and how long things actually took to show results.
What made you think this could work for your niche?
I wasn't convinced at first. My service felt too specialized. But I kept noticing people searching for very specific problems I solve. That's when I realized I didn't need massive volume, just the right people finding the right pages.
What was the hardest part of the first few months?
Writing content without sounding robotic. I'd write something, then realize it read like a manual nobody would finish. Learning to write naturally while still covering what people search for took real practice.
How many pages did you publish before seeing traction?
Around 18 in total. Not all at once. Some weeks I published two, other weeks none. The breakthrough happened when I stopped rushing and focused on making each page genuinely useful instead of just publishable.
Which metric mattered most to you?
Contact form submissions. Traffic numbers are nice, but I needed to know if the right people were finding me and taking action. That signal told me whether I was on track or wasting time on the wrong topics.
Did you change your service offering because of this?
Not the service itself, but how I talk about it. I learned which language potential clients actually use when they describe their problems. That shifted how I frame everything, not just on the website.
What would you tell someone starting from scratch today?
Pick a stupidly narrow topic to start. Don't try to compete with established sites on broad terms. Find one specific question your audience asks and answer it better than anyone else. Then do that again.