SEO Skills Program for Practitioners
What you'll actually learn
This isn't a theory dump about algorithm updates. You're getting hands-on training with tools and tactics that directly affect where pages rank. We built this program around what SEO specialists do every day — keyword research that finds gaps competitors miss, technical audits that identify real crawl issues, and content strategy that matches actual search intent.
You'll work with live data from real websites, run audits using industry-standard tools, and build strategies based on metrics that matter. Each module is structured around a specific skill you can apply immediately — no vague advice about "creating quality content" or "building authority."
Program structure
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Technical Foundation
Site architecture, crawl optimization, indexation control, structured data implementation, and Core Web Vitals improvement with specific measurement criteria.
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Keyword Strategy
Research methodology using Ahrefs and SEMrush, intent classification, difficulty assessment, content gap analysis, and competitor keyword extraction.
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Content Optimization
On-page factors that influence rankings, internal linking architecture, semantic relevance signals, and content refresh strategies based on performance data.
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Link Development
Outreach templates that get responses, link prospect identification, broken link building, digital PR tactics, and link quality assessment frameworks.
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Performance Tracking
Google Search Console mastery, rank tracking setup, conversion attribution, reporting dashboards, and interpreting traffic changes during algorithm updates.
Who teaches this
Three instructors with different specializations — one focused on technical SEO and site migrations, one on content strategy and topical authority, one on link acquisition and competitive analysis. They've worked on sites ranging from local businesses to international e-commerce platforms.
Each brings specific case studies from their client work. You'll see before-and-after data from real projects, including ones where results took longer than expected and the adjustments that eventually worked.
Isidor Falkenheim
Technical SEO Lead
Tamsin Brodeur
Content Strategy Director
Leofric Whitlock
Link Development Specialist
Start your enrollment
The next cohort begins on May 8th. We keep groups small so everyone gets direct feedback on their work. If you have questions about whether this program matches your current skill level or career goals, reach out before you commit.